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About Directory Submission

First, some backgrounder.

Online directories are very much like their real world counterparts. They are classified list of websites.

Two of the most well known directories are Yahoo and dmoz. Getting a listing in these 2 can mean a noticable increase in traffic and search engine ranking but it is not easy.

What about other directories?

There are countless other directories. Some are effective, some marginal, the rest worthless waste of time. But how do you know?

One useful method is to look out for personal testimonies or experiences. My plan is to also report my experience with directories on this blog as time goes by.
As countless as the directories are services that will help you submit to them. Coincident? Just say they mutually ensure eachother’s existence.

So, what about the paid inclusion and paid submission services?
Is Yahoo directory worth $299?
Personally I have yet to use any paid service so I cannot comment from experience. Again, report will appear as if I ever try them.

More good readings:

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Financial Account for Online Revenue

Like most people, I hate keeping account. But when I start wondering where the money went, I wished I had kept an account. Ever wonder how many ProNetizen keeps account of their online earnings?

For the purpose at hand, I want to approach accounting from a single person, work at home perspective. Keeping it simple because we all want to spend our time blogging and surfing but doing account.

The basic of accounting is simple: revenue – expenses = profit/loss

Revenue

Sometimes also known as gross revenue, is the amount you received from, for example, AdSense or affiliate programs.

Expenses

It can get a bit complicated with what you want to include as expenses.To begin, let us understand indirect expenses. In order to earn revenue online, we got to have a notebook/computer, power supply, Internet connection. We might also have living expenses like food, housing. All these indirect enables us to create income online.

On the other hand, direct expenses are those that incurred directly from our activities. For example, domain name registration, hosting fee, transaction fee (like PayPal), bank charges (like cashing foreign cheque).

For my purpose and to simplify work, I consider only direct expenses for accounting.

Profit/Loss

Here I will clarify my revenue objective mentioned earlier. The target amount is really the net-profit not the gross revenue. So I will have to first take away all the expenses I had incurred.

So far so simple?

Using a spreadsheet you can create a simple account to track your real online revenue. Here are 2 templates to get you started:

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What is Search Engine Optimization (SEO)?

An often heard term if you are very active online, creating content. A very important term indeed if your additional objective is to earn revenue online.

This post is a backgrounder and added to make this project journal complete.

I had talked about submitting to search engines and how the top 3 search engines – Google, Yahoo, MSN are worth the attention. Most SEO focuses on these 3 search engines. Some even only one – Google.

In a nutshell, SEO refers to activities that influence the search engines.

Why influence search engine? The primary motive is to rank high on the search result so as to attract more visitors. The underlying general principle is traffic translates to revenue.

There are many ways, both good and bad, to influence the search engines. Some ways may work better on one search engine than others.
SEO activities can broadly be divided into 2 categories

  • within the website
  • outside the website

Within website activities includes

  • meta key words and description
  • content, copy writing
  • linking
  • url, domain name

Outside website activities mostly revolve around linking.

This is a basic list and is not exhaustive. Some practices had been consider standard practice while many are full of opinionated views.

A good place to learn more about SEO is SearchEngineWatch.

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Anatomy of Online Revenue

Starting at the very beginning, let’s examine how online revenue, dissect it in order to understand its basic structure and mode of operation.

It is appropriate to note here that this 0 to independence exercise is slanted towards generating online revenue from online sources as opposed to sell physical products or offline services.

At the root of online revenue is one word, traffic. Traffic translates to revenue. Taking a step back, we ask,

  1. How to get traffic? (Pre-traffic)
  2. How to turn traffic into revenue? (Post-traffic)

I term these 2 questions, pre-traffic and post-traffic.

Obviously I know a fair bit, but I also have plenty to learn too. Because these are the 2 most important question every website face, there are loads of information out there. Some work, a few are gem, but most are red-herrings attempting to cash in on the masses looking for answer.

Pre-traffic

Ever wonder how many sites go live each second? Forget the notion of “build it and they will come”. Without some serious work on traffic generation, no one will discover the website.

How to generate traffic involves a number of topics. These days it centers around search engine and linking from other website. But it is also worth exploring other creative options.

Search engine optimization (SEO) is one hot topic. Everyday I get phone calls, email and salesperson promoting it. In China they called it 搜索引擎优化、推广 (search engine optimization and promotion).

Ever saw some claim of submitting to thousand of search engines? Delivering thousands of targeted traffic at fraction of the cost? My advice is to hold on to your money.

Post-traffic

Transforming traffic to revenue is a science as well as an art. Plenty of professional jargon here as well. Heard of conversion rate, click-through rate, click stream, ads trafficing?

They are just part of the equation.
Is content important? How to structure the content? How to place the ads? Are relevant ads important?

What monetization strategy to use? Is Adsense the best solution? What about affiliates programs? RSS ads? Web services? Develop a full blown idea-based application?

These are some of the questions I like to explore in this 0 to independence exercise.

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